When two icons of hip-hop come together, it’s always a momentous occasion. Roc Marciano and DJ Premier, both titans in the industry, have announced their upcoming EP and recently released the single and music video for 'Armani Section.' Directed by POE, this exciting new project sees the duo hanging out in Los Angeles, showcasing luxury cars and the vibrant lifestyle that accompanies their music. It’s a visual treat.
DJ Premier shared insights on the making of the video, revealing the whirlwind schedule that saw him and POE fly to L.A. for just one day of shooting. "We shot the video from 10 am to 5 pm and flew right back to N.Y.," he explained. Shoutouts were given to The Alchemist for lending his Maybach Wagon for the shoot, while Roc Marciano’s own Maybach also made a stunning appearance. Premier described the vibe as 'Authentic fly sh—t,' capturing the essence of both artists' styles.
What’s particularly fascinating about 'Armani Section' is the backstory behind it. A few years ago, Roc and Preemo crossed paths in the Giorgio Armani section of Macy’s in New York City. It was there they sparked the idea of collaborating, leading to the creation of this single named after that chance meeting. The EP does not yet have a title or release date, but fans are eagerly awaiting more news.
While DJ Premier focuses on this collaboration, he is also channeling his energy into his label, TTT (To the Top). He’s nurturing his artist Brady Watt, who recently released the vibrant single 'Shake.' For Premier, this label represents more than just business; it's a chance to create and release music that resonates with him personally.
As fans, we can only hope this collaboration leads to more magic between Roc Marciano and DJ Premier. The anticipation surrounding their upcoming EP is palpable. With their track record, it’s sure to be a significant addition to both their discographies. Keep an eye out – more updates are expected soon, and you won’t want to miss this moment in hip-hop history.
